The company had initially planned to invest in both Vietnam and Bangladesh simultaneously. According to Tony Hsieh, the company's operations manager, the investment in Bangladesh yielded better results. Hsieh explained to The Business Standard that the footwear industry requires a significantly larger workforce compared to electronics manufacturing, making the Bangladeshi market a more strategic choice.
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The company's operations manager noted that investing in Bangladesh proved more beneficial than in Vietnam due to the labor-intensive nature of the footwear industry.
Source: TBS Bangladesh